http://www.creativepro.com/article/scanning-around-gene-part-1-70s-type an article written on 1970's typography a slightly bias opinion stating that the 70's was the golden age of typography. I definitely agree that 70's typography was bold and exaggerated and just screams out 'Look at me!' everything is tightly kerned and in some cases overlapping and some even using exaggerated serifs creating wavy lines and floral like design.
'Figure 1. One way to get the feel of any period in graphic design is to look at the logos of the era. Here, from the book Trademarks of the '60s & '70s by Tyler Blik, are a few that capture much of the '70s atmosphere. Bold type, hard lines, outlines, and swashes were common ways to "beef up" otherwise simple designs. The PBS logo was designed in 1976, the Kiss logo in 1974, the two bottom logos in 1976, and the Avant Garde magazine logo in 1967. I've included it here because until 1970 Avant Garde (designed by Herb Lubalin and Tom Carnese) was an exclusive design to the magazine. But in 1970 it was released as a commercial product and quickly became the defining typeface of the '70s decade.'
I have looked briefly and i mean very briefly into 70's typography as this was the era of jazz funk, I saw that Corinne Bailey Rae used Avant Garde and managed to make it look contemporary, I'm going to have to check with the band whether they want a truly design inspired by new orleans and birth of jazz and jazz funk or adapt it to create a new look for the jazz funk genre.

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